Visual identity

Clinical trust, with human warmth.

ArioMed's identity brings together continuity, calm intelligence and a clearly human centre. These guidelines keep the brand recognisable across product interfaces, clinical material and external communication.

Last updated 24 July 2026

The ArioMed mark

The open ring represents care that continues rather than closes at the appointment. The teal point represents a new observation, conversation or action entering that continuous thread.

ariomed

Continuous care, centred on the person.

Clear space and size

Give the mark room to remain calm and recognisable.

Clear spaceAt least the width of the teal point on every side.
Digital minimum24 px for the symbol; 96 px for the full wordmark.
Small surfacesUse the symbol alone for favicons and compact app icons.

Core colour system

Colour should make information easier to understand—not decorate it.

Ario Ink#12352F

Primary text, logo and high-trust details

Deep Emerald#0C4B3D

Primary actions and major brand surfaces

Signal Teal#67C5B2

Connection, voice and active states

Care Blue#A9D8DF

Clinical information and calm supporting states

Continuity Lime#D9EEA9

Optimistic emphasis on dark surfaces

Warm Paper#F6F4EE

Primary background and human warmth

Colour hierarchy

Reserve stronger colours for meaning and action.

  • Use Warm Paper and white for most content surfaces.
  • Use Ario Ink for readable text and Deep Emerald for primary actions.
  • Use Signal Teal to indicate connection, voice or an active step.
  • Use Continuity Lime sparingly for optimistic emphasis on dark backgrounds.
  • Safety states retain familiar meaning: red for urgent, amber for caution and blue for routine review.
  • Never rely on colour alone; pair status colour with a label or icon.

Typography

A practical clinical system with a warmer editorial voice.

Geist SansCare happens every day.

Interface, body copy and clear operational information.

Georgia Italiccontinuous care.

Selective emotional emphasis—never clinical instructions.

Geist MonoROUTINE REVIEW · 10:42 AM

Labels, evidence, status and traceable system details.

Icons and interface

Simple enough for a patient; precise enough for a care team.

  • Use rounded, geometric icons with consistent stroke weight.
  • Keep icons secondary to a plain-language label.
  • Use a filled circle for completed steps and an outlined circle for pending steps.
  • Do not use decorative medical symbols, heartbeats or crosses without a functional meaning.
  • Touch targets should be at least 44 × 44 px and critical states must include text.
  • Motion should confirm progress or connection; avoid constant pulsing in clinical workflows.

Imagery

Show real life between appointments, not generic healthcare theatre.

  • Use natural Australian homes, clinics and light.
  • Represent varied ages, abilities, cultures and family structures.
  • Prioritise moments of agency, routine and connection over vulnerability.
  • Avoid identifiable patient data, visible records and staged diagnostic drama.
  • Use dark green overlays only when needed to protect text contrast.

Do not

Consistency protects recognition and trust.

Do not close or redraw the open ring.
Do not move or recolour the teal point arbitrarily.
Do not stretch, rotate or add effects to the wordmark.
Do not place the logo on low-contrast or visually busy imagery.
Do not use brand colours to imply unverified clinical safety.
Do not describe concept screens as a released clinical product.